ESTAGE vs Leadpages: Which One Is Best for Building and Scaling Online?
ESTAGE vs Leadpages is a common comparison for marketers, coaches, and business owners looking to build high-converting landing pages and digital funnels. Both tools offer ways to publish pages, collect leads, and launch campaigns — but they serve very different goals.
Leadpages focuses almost entirely on landing pages and lead generation. It’s quick to set up, offers solid templates, and works well if your needs are simple and short-term. But it lacks many of the deeper tools needed to run a full online business.
ESTAGE, in contrast, is designed to be the central Hub for your brand. It combines funnel building with CRM, blogging, video hosting, memberships, and affiliate tools — all in one place, with no need for third-party apps or plugins.
In this detailed comparison, we’ll break down every major feature and help you decide which platform fits your business best in 2025.
Landing Page & Funnel Building
ESTAGE includes a full visual funnel builder that lets you design multi-step funnels with opt-in forms, sales pages, upsells, downsells, and thank-you pages — all inside a drag-and-drop editor. Funnels are not isolated — they’re fully integrated with ESTAGE’s CRM, lead tagging, and analytics. Each funnel step can be tracked for conversions, and dynamic redirects can be used based on lead behavior or tags. You can also embed funnels directly into your Hub for a seamless brand experience.
Leadpages is focused primarily on single landing pages. While it does offer the ability to chain pages together and build simple lead flows, it lacks native funnel mapping, upsell/downsell logic, and post-conversion tracking tied to CRM behavior. You can set up basic sequences using multiple pages, but it’s not designed as a true funnel platform — it’s optimized for rapid lead generation through one-off pages.
Building A Website
ESTAGE is built around the concept of a complete branded Hub, not just isolated pages. You can create a full website with unlimited pages, custom menus, global styles, and fully mobile-responsive layouts. It supports blog integration, lead capture across the site, and dynamic routing between content, sales pages, and memberships — making it ideal for building a full business presence online.
Leadpages, while capable of publishing landing pages to a domain, is not built to manage multi-page websites in a traditional sense. It lacks blog functionality, global navigation controls, and deeper site structure features. You can create multiple standalone pages and connect them manually, but it’s better suited to campaigns than full-scale websites.
CRM & Lead Management
ESTAGE comes with a built-in CRM system that automatically captures and organizes leads from any funnel, form, or page on your Hub. You can tag contacts based on behavior (such as which funnel they came from), move them through drag-and-drop pipelines, assign lead scores, and even trigger follow-up actions or content access. It’s fully integrated into the platform, meaning you never need to connect a third-party CRM unless you want to.
Leadpages does not offer a native CRM. Instead, it relies entirely on integrations with external platforms like Mailchimp, HubSpot, or ActiveCampaign to manage contacts. While it does allow basic lead capture through forms, all contact tracking, segmentation, and nurturing must be done off-platform. This adds complexity and often leads to more tool-hopping and data syncing issues.
Blogging & SEO
ESTAGE includes a full blogging engine with native SEO tools. You can publish blog posts, optimize meta titles and descriptions, add OpenGraph tags, and structure URLs for search. It also supports image alt text, categories, and featured images — making it a real content marketing tool, not just a funnel builder. This is key for creators and service businesses looking to grow organic traffic over time.
Leadpages does not support blogging. There’s no native blog structure, post feed, or content management system. If you want long-form content or to build SEO traffic, you’d need to link out to an external blog (like WordPress), which breaks the unified brand experience and adds setup complexity.
Email Marketing
At the moment, ESTAGE does not include built-in email marketing capabilities. Instead, it integrates smoothly with popular platforms like ConvertKit, Mailchimp, ActiveCampaign, and others — allowing you to trigger email sequences based on CRM tags, purchases, or funnel actions. While this does mean relying on third-party services for now, ESTAGE handles the segmentation and lead tracking natively, making the handoff to your email platform seamless.
That said, native email marketing is actively in development and planned for future releases. Once launched, users will be able to create automated sequences, send broadcast campaigns, and manage list segmentation — all directly within the ESTAGE dashboard.
Membership Hosting
ESTAGE includes native membership functionality, allowing you to create gated content areas, deliver digital products, or host full online courses. You can control access based on purchases, tags, or manual approval, and lock pages or entire sections behind login requirements. It’s ideal for coaches, course creators, and service providers who want to build recurring income without relying on third-party course platforms.
Leadpages does not offer any built-in membership features. If you want to restrict content, deliver member-only material, or create a login-protected area, you’ll need to integrate with an external tool or course platform — which adds cost and complexity to your setup.
Video Hosting
ESTAGE includes private, ad-free video hosting built directly into the platform. You can upload videos to your funnels, blog posts, or membership areas without needing YouTube, Vimeo, or Wistia. The video player is fully brandable, and content can be locked behind opt-ins, tags, or purchases — ideal for premium content, courses, and sales videos.
Leadpages does not include video hosting. To display video, you must embed it from an external service like YouTube or Vimeo. This means your videos may include distractions, ads, or third-party branding — and you won’t have full control over playback, analytics, or access restrictions.
Affiliate Tools
ESTAGE includes a built-in affiliate management system, allowing you to create and manage your own referral program without third-party software. You can set commissions, generate unique affiliate links, and provide partners with a branded dashboard to track clicks, leads, and payouts. It’s a powerful way to scale your offers using word-of-mouth and partner promotions — especially useful for digital creators and coaches.
Leadpages does not offer any native affiliate functionality. If you want to run an affiliate program, you’ll need to integrate with an external tool like Tapfiliate, Rewardful, or Post Affiliate Pro, which often means managing multiple dashboards, added fees, and complex integrations.
A/B Testing
Leadpages includes built-in A/B testing on its Pro and Advanced plans. You can create split tests between different page variations to optimize for conversions, and the platform tracks performance data automatically. This is useful for marketers who want to quickly test headlines, CTAs, or layouts without third-party tools.
ESTAGE does not currently support native A/B testing, though it is on the roadmap. For now, you’d need to duplicate a page and manually test variations using unique links and tracking inside the CRM or external tools like Google Optimize. It’s still possible, but not as seamless as a built-in A/B testing system.
Pricing Comparison: ESTAGE vs Leadpages (2025)
| Plan Details | ESTAGE Business | Leadpages Standard | Leadpages Pro | Leadpages Conversion |
|---|---|---|---|---|
| Monthly Price | $197/mo | $49/mo | $99/mo | $697/mo |
| Landing Pages | Unlimited | 5 | Unlimited | Unlimited |
| Custom Domains | Unlimited | 1 | 3 | Custom |
| Funnels & Multi-Step Flows | ✅ | ✗ | ✗ | Limited (done-for-you only) |
| CRM | ✅ Built-in | ❌ External only | ❌ External only | ❌ |
| Membership Hosting | ✅ | ❌ | ❌ | ❌ |
| Affiliate System | ✅ | ❌ | ❌ | ❌ |
| Blog & SEO | ✅ | ❌ | ✅ | ❌ |
| Video Hosting | ✅ | ❌ | ❌ | ❌ |
| A/B Testing | ❌ (Coming Soon) | ❌ | ✅ | ✅ |
| Sell Products | ✅ | ❌ | ✅ | ✅ |
| Free Trial | 14 days | 14 days | 14 days | Contact only |
| Best For | All-in-one business hub | Simple lead gen | Agencies & freelancers | Enterprise conversion service |
Pros and Cons
ESTAGE is a full-featured platform that combines website building, funnel creation, CRM, blogging, video hosting, memberships, and affiliate management in one subscription. It’s ideal for creators, consultants, and service-based businesses who want to grow without juggling a stack of third-party tools. The interface is polished, the pricing is flat, and everything is designed to work together. The main downside is the current lack of native A/B testing and email marketing, though both are in development.
Leadpages is an excellent choice if you only need to launch a few high-converting landing pages quickly. It’s affordable at the entry level and easy to use, especially for small campaigns or lead magnets. However, it lacks core tools like blogging, CRM, and memberships, and essential features like A/B testing, checkout, and unlimited pages are only available on the more expensive plans. If your business scales, so will your tool stack — and your costs.
Final Verdict: Should You Choose ESTAGE or Leadpages?
If you’re building a business that relies heavily on lead generation, landing pages, and quick campaigns — and you don’t need blogging, CRM, video, or membership features — Leadpages might be enough to get you started. It’s simple, cost-effective at the entry level, and great for short-term growth.
But if you’re serious about growing a brand — not just capturing leads — ESTAGE is the more complete and scalable choice. It gives you the website, the funnels, the CRM, the blog, the affiliate tools, and gated content, all in one place. You’ll avoid tool overload, keep everything under your own domain, and maintain full control over the user journey.
👉 If you want to grow your business from a central digital Hub — not a patchwork of apps — ESTAGE is the better long-term investment.